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Customer Support Insights

Expert guides, tips, and best practices to help you deliver exceptional customer support and scale your team efficiently.

Support Ticket Routing: Manual vs. AI-Powered Assignment Support Ticket Routing: Manual vs. AI-Powered Assignment

Support Ticket Routing: Manual vs. AI-Powered Assignment

When a customer message arrives, it needs to reach the right agent quickly. The routing decision—which agent gets this ticket—has enormous i

05 Oct, 2025
How to Support Customers in Multiple Languages Without a Multilingual Team How to Support Customers in Multiple Languages Without a Multilingual Team

How to Support Customers in Multiple Languages Without a Multilingual Team

Global companies serve customers who speak different languages. Traditional approaches require hiring native speakers for each language—expe

30 Sep, 2025
Customer Support Metrics That Actually Matter: Beyond Tickets Closed Customer Support Metrics That Actually Matter: Beyond Tickets Closed

Customer Support Metrics That Actually Matter: Beyond Tickets Closed

Support teams drown in metrics. Tickets closed, handle time, response time, queue depth—the data is endless. But not all metrics are equally

25 Sep, 2025
Managing Customer Support for Multiple Brands from One Dashboard Managing Customer Support for Multiple Brands from One Dashboard

Managing Customer Support for Multiple Brands from One Dashboard

Companies often operate multiple brands. A parent company acquires startups. A product line expands into distinct brands. Regional variation

20 Sep, 2025
How to Reduce Support Ticket Volume by 40% With Self-Service How to Reduce Support Ticket Volume by 40% With Self-Service

How to Reduce Support Ticket Volume by 40% With Self-Service

Every ticket your support team handles costs money—agent time, platform costs, management overhead. But more importantly, many of those tick

15 Sep, 2025
Integrating Your Helpdesk with Slack, Jira, and HubSpot: A Complete Guide Integrating Your Helpdesk with Slack, Jira, and HubSpot: A Complete Guide

Integrating Your Helpdesk with Slack, Jira, and HubSpot: A Complete Guide

A helpdesk doesn't exist in isolation. Support needs visibility into what's happening in engineering (Jira), context from sales and success

10 Sep, 2025
The Support Team's Guide to AI Adoption: Overcoming Resistance and Maximizing Impact The Support Team's Guide to AI Adoption: Overcoming Resistance and Maximizing Impact

The Support Team's Guide to AI Adoption: Overcoming Resistance and Maximizing Impact

AI is transforming customer support—reply suggestions, conversation summaries, sentiment detection, automated responses. The technology is p

05 Sep, 2025
Email Support Best Practices: Templates, Response Times, and Automation Email Support Best Practices: Templates, Response Times, and Automation

Email Support Best Practices: Templates, Response Times, and Automation

Despite the rise of chat and messaging, email remains a primary customer support channel. It's the default for formal communication, detaile

30 Aug, 2025
Live Chat vs. Messaging: Why Asynchronous Support is Winning Live Chat vs. Messaging: Why Asynchronous Support is Winning

Live Chat vs. Messaging: Why Asynchronous Support is Winning

Customer support has two models for real-time-ish communication: live chat and messaging. They seem similar—both are text-based, both faster

25 Aug, 2025
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