Customer Support Insights
Expert guides, tips, and best practices to help you deliver exceptional customer support and scale your team efficiently.
How to Handle Angry Customers: Scripts, De-escalation, and AI Help
Every support team encounters angry customers. A product fails. A delivery is late. A billing error occurs. Something goes wrong, and the cu
The Hidden Cost of Context Switching: Why Your Agents Need a Unified Inbox
Support agents today manage customer conversations across email, chat, WhatsApp, Facebook Messenger, SMS, and more. Most do this by switchin
Support Ticket Routing: Manual vs. AI-Powered Assignment
When a customer message arrives, it needs to reach the right agent quickly. The routing decision—which agent gets this ticket—has enormous i
How to Support Customers in Multiple Languages Without a Multilingual Team
Global companies serve customers who speak different languages. Traditional approaches require hiring native speakers for each language—expe
Customer Support Metrics That Actually Matter: Beyond Tickets Closed
Support teams drown in metrics. Tickets closed, handle time, response time, queue depth—the data is endless. But not all metrics are equally
Managing Customer Support for Multiple Brands from One Dashboard
Companies often operate multiple brands. A parent company acquires startups. A product line expands into distinct brands. Regional variation
How to Reduce Support Ticket Volume by 40% With Self-Service
Every ticket your support team handles costs money—agent time, platform costs, management overhead. But more importantly, many of those tick
Integrating Your Helpdesk with Slack, Jira, and HubSpot: A Complete Guide
A helpdesk doesn't exist in isolation. Support needs visibility into what's happening in engineering (Jira), context from sales and success
The Support Team's Guide to AI Adoption: Overcoming Resistance and Maximizing Impact
AI is transforming customer support—reply suggestions, conversation summaries, sentiment detection, automated responses. The technology is p
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