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Customer Support Insights

Expert guides, tips, and best practices to help you deliver exceptional customer support and scale your team efficiently.

How to Handle Angry Customers: Scripts, De-escalation, and AI Help How to Handle Angry Customers: Scripts, De-escalation, and AI Help

How to Handle Angry Customers: Scripts, De-escalation, and AI Help

Every support team encounters angry customers. A product fails. A delivery is late. A billing error occurs. Something goes wrong, and the cu

15 Oct, 2025
The Hidden Cost of Context Switching: Why Your Agents Need a Unified Inbox The Hidden Cost of Context Switching: Why Your Agents Need a Unified Inbox

The Hidden Cost of Context Switching: Why Your Agents Need a Unified Inbox

Support agents today manage customer conversations across email, chat, WhatsApp, Facebook Messenger, SMS, and more. Most do this by switchin

10 Oct, 2025
Support Ticket Routing: Manual vs. AI-Powered Assignment Support Ticket Routing: Manual vs. AI-Powered Assignment

Support Ticket Routing: Manual vs. AI-Powered Assignment

When a customer message arrives, it needs to reach the right agent quickly. The routing decision—which agent gets this ticket—has enormous i

05 Oct, 2025
How to Support Customers in Multiple Languages Without a Multilingual Team How to Support Customers in Multiple Languages Without a Multilingual Team

How to Support Customers in Multiple Languages Without a Multilingual Team

Global companies serve customers who speak different languages. Traditional approaches require hiring native speakers for each language—expe

30 Sep, 2025
Customer Support Metrics That Actually Matter: Beyond Tickets Closed Customer Support Metrics That Actually Matter: Beyond Tickets Closed

Customer Support Metrics That Actually Matter: Beyond Tickets Closed

Support teams drown in metrics. Tickets closed, handle time, response time, queue depth—the data is endless. But not all metrics are equally

25 Sep, 2025
Managing Customer Support for Multiple Brands from One Dashboard Managing Customer Support for Multiple Brands from One Dashboard

Managing Customer Support for Multiple Brands from One Dashboard

Companies often operate multiple brands. A parent company acquires startups. A product line expands into distinct brands. Regional variation

20 Sep, 2025
How to Reduce Support Ticket Volume by 40% With Self-Service How to Reduce Support Ticket Volume by 40% With Self-Service

How to Reduce Support Ticket Volume by 40% With Self-Service

Every ticket your support team handles costs money—agent time, platform costs, management overhead. But more importantly, many of those tick

15 Sep, 2025
Integrating Your Helpdesk with Slack, Jira, and HubSpot: A Complete Guide Integrating Your Helpdesk with Slack, Jira, and HubSpot: A Complete Guide

Integrating Your Helpdesk with Slack, Jira, and HubSpot: A Complete Guide

A helpdesk doesn't exist in isolation. Support needs visibility into what's happening in engineering (Jira), context from sales and success

10 Sep, 2025
The Support Team's Guide to AI Adoption: Overcoming Resistance and Maximizing Impact The Support Team's Guide to AI Adoption: Overcoming Resistance and Maximizing Impact

The Support Team's Guide to AI Adoption: Overcoming Resistance and Maximizing Impact

AI is transforming customer support—reply suggestions, conversation summaries, sentiment detection, automated responses. The technology is p

05 Sep, 2025
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