Customer Support Insights
Expert guides, tips, and best practices to help you deliver exceptional customer support and scale your team efficiently.
Support Ticket Routing: Manual vs. AI-Powered Assignment
When a customer message arrives, it needs to reach the right agent quickly. The routing decision—which agent gets this ticket—has enormous i
How to Support Customers in Multiple Languages Without a Multilingual Team
Global companies serve customers who speak different languages. Traditional approaches require hiring native speakers for each language—expe
Customer Support Metrics That Actually Matter: Beyond Tickets Closed
Support teams drown in metrics. Tickets closed, handle time, response time, queue depth—the data is endless. But not all metrics are equally
Managing Customer Support for Multiple Brands from One Dashboard
Companies often operate multiple brands. A parent company acquires startups. A product line expands into distinct brands. Regional variation
How to Reduce Support Ticket Volume by 40% With Self-Service
Every ticket your support team handles costs money—agent time, platform costs, management overhead. But more importantly, many of those tick
Integrating Your Helpdesk with Slack, Jira, and HubSpot: A Complete Guide
A helpdesk doesn't exist in isolation. Support needs visibility into what's happening in engineering (Jira), context from sales and success
The Support Team's Guide to AI Adoption: Overcoming Resistance and Maximizing Impact
AI is transforming customer support—reply suggestions, conversation summaries, sentiment detection, automated responses. The technology is p
Email Support Best Practices: Templates, Response Times, and Automation
Despite the rise of chat and messaging, email remains a primary customer support channel. It's the default for formal communication, detaile
Live Chat vs. Messaging: Why Asynchronous Support is Winning
Customer support has two models for real-time-ish communication: live chat and messaging. They seem similar—both are text-based, both faster
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